Marketing Mix Strategy Case Study

Page 1: Introduction kraft Foods Inc. is the worlds second largest food and deglutition Company with revenues in 2005 of over $34 billion. kraft Foods is sort as a Fast Moving Consumer Goods (FMCG) entertain company. FMCGs have real amply unit sales and shoot frequent restocking. The supermarket shelves on which the products are placed are verbalize to experience a high rate of sale. Kraft is an American owned company with brands that include global market leaders. some(prenominal) are found household names. In the UK & angstrom unit; Ireland, Krafts portfolio of products falls into several warmheartedness categories. Modern food and boozing companies build their success nearly their force brands - the fast- rating brands that are direct recognizable to consumers. In the UK & Ireland, Krafts power brands are: * Kenco® * Philadelphia® * Dairylea® * Terrys drinking chocolate Orange®. The companys opposite study brands include Maxwel l folk® coffee, Terrys All Gold® and Toblerone® confectionery. The staying power of these brands is undisputed - some already have over blow years of sales underside them. In addition to having high quality brands, Krafts success owes ofttimes to its talented and dedicated employees, who accomplish to achieve the companys vision of Helping deal around the world to have sex and eat better.

Kraft worldwide currently has over 100,000 employees, run in one hundred fifty different countries. The companys UK Head Office is in Cheltenham. Stakeholders and decision reservation at Kraft Stakeholders are i ndividuals and groups with an interest in a ! company and its activities. They have a key persuade on decisions that modern companies make. Examples of Krafts stakeholders include: * Employees -They take pride in running(a) for a well-respected company and look to have a vouch job, good wages and other benefits and opportunities for career development. * Customers - Organizations much(prenominal) as supermarkets and other retail outlets that buy Kraft products in battle array to sell on to...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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