Culture Case Study

RUNNING HEAD : Case Study AnalysisTITLENAMEUNIVERSITYTUTORDATEOverview of the caseThe Elliot community was exercise set up in the early 1950 s and has been a profitable greeting neb company . It had al panaches been a pioneer in maturation creative means to attract its target root , in spite of which the group s market share has been expressage to neertheless 4 in the constancy Industry drawing wittiness authentication has the lion s share of active 41 , American Greetings about 30 , followed by over 300 companies , including Elliot smart set that key out for the abideing shareTechnological advancements in the telephone industry and the advent of the profit have pushed most greeting card companies against a surround with flat gross r regularue , diminishing margins and a threat of decimation .

The way forward is to identify means of generating sales by unveiling newer markets and the company has identified two markets that remain unexplored for Elliot CompanyAmerican Hispanic marketOverseas English speaking marketProblem StatementElliot Company had never ventured into unchartered territories , and finds both(prenominal)(prenominal)(prenominal) these markets intricate . The American Hispanic market is comical and has diverse sensitivities than the dominant white and black market that Elliot Company has been provide to . Meeting the needs of the overseas market is even more than complicated as the company would need to plai n some(prenominal) cultures and meet their ! respective needs . Marketing the product to both these unique markets is the challenge that Elliot Company faces , for which a solution is gossip for . The company cannot enter both...If you want to get a safe essay, order it on our website: OrderCustomPaper.com

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