Marketing Management: Hurricane Island Outward Bound School

Case Analysis: Hurricane Island Outward hold in School conception OF THE REPORT Hurricane Island Outward Bound goals for 1987 were: * keep growth * fiscal stability To realize this, Mr. Chin is restored to deliver ternion securities industry objectives: * 2,700 students * 47, 800 Student Program Days (SPD) * $3.4 million in r scourues Mr. Chin has developed four trade proposals for 1987. The economic consumption of this digest is to: * Evaluate the strength and weaknesses of each proposal * suggest what plan should be adopted, rejected, or modified and adopted * work the best selling blend in with respect to the marketing budget Through 1985, the instruct had never broken compensate on operating basis (TRRECOMMENDATION * have a sum the program to allow more individuals to attend the course during the abandon season and off-peak season. * Increase sales by altering the determine strategies of programs that are full to increase their revenue. * Improve off-seas on enrollment by using the marketing mix that targets a different marketing segment that will be able to attend the courses.

outline Market size: Colorado and HIOB controlled approximately 70% of the market Market Segmentation: Demographic * 14- to19-year-olds * 20- to 35-year olds Geographic * Northeastern conjugated States - six New England States - New York * Mid-Atlantic States (New Jersey, Pennsylvania, Delaware, Maryland), and Florida Buying Groups (within the demographic and geographical markets) * high school and college students * juniors (ages 14 and 15) * Municipal and berth contacts (for exceptional progra ms) * Young professionals * Corporations * H! urricane course alumni Product: Hurricane Island Outward Bound is a non-profit-making school that offers experiential education in the United States. The school is focused on creating, staging and marketing experiences. Mission Statement The mission of HIOB is providing safe, challenging, educational experiences in a wilderness setting, carefully... If you want to get a full essay, bless it on our website: OrderCustomPaper.com

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